Run like a superhero
A few weeks ago I was ask to do a photoshoot for a race that will take place at my city at the end of this year. Since my work is mostly done in a more spontaneous way and with a very few time to get the right image, this was a great chance to take the time to plan my shoots, interact with the models and try to make the best out of the locations.
Inspired on the idea that in every person lays a superhero, the race is looking forward to gather families by reaching out younger audiences through social media. To achieve this, along with other strategies, the race organizers got so far two pretty good deals; the sponsorship from Nemik, a sports clothing brand with a strong presence in México and the participation of Andrea Mextli, a young model with a big fan base on Instagram.
I am happy with the result of this collaboration and hope these photos reflect the work made by all the crew who participate in the shooting. Let´s see how fast they can run across the internet, let’s see how many superheroes will respond to this call.
CREDITS
Makeup: María José Álvarez
Models: Andrea Mextli & Santiago Ferrari
Producer: Tita Almanza
Photo: Ulises Santamaria
I am a content creator and communications strategist doing collaborations with cultural projects, festivals, non-governmental organizations, institutions and commercial clients.
